To enhance implementation of its international business development policy, since 2007, the Occitanie / Pyrénées-Méditerranée region has set up a network of offices around the world.
Located in the heart of major economic capitals, such as Shanghai, London, New York and Casablanca, the branches are known as international “Maisons de la Region”. Their role is to ensure permanent presence close to the main local economic players, in order to enhance the dynamism of the regional offer and strengthen the Region’s role as key international business partner.
Powered by AD’OCC, the facilities relay the action of the food, wine and multisector departments locally, via a full operational programme: trade shows, prospecting missions, training courses, product tastings, networking events, partnerships with distribution channels, buyer recruitment for business conventions, etc.
The strength of the international offices lies both in their deep knowledge of the regional business eco-system and in their ability to understand and analyse the local market. Over the years, they have gained the loyalty of foreign buyers and key players, through active daily networking. This local-level presence allows them to detect and capture business opportunities anywhere, even beyond their borders, in order to generate business for regional companies.
The international Maisons de la Region are a local-level support base for regional companies, supporting 1,000 companies yearly. They are a veritable stepping stone, providing advice and support for businesses in their foreign deployment, fostering sustainable, international growth.
Impressive figures for regional exports in the markets where the Maisons de la Region are located, attest to the efficiency of the system and its services: numerous testimonials of satisfaction from regional companies and foreign professionals vouch for this. By promoting a transversal approach and collective action around the Sud de France brand, and tailored relationships with professionals, the Maisons de la Region offer optimal international support.
Key figures for 2017
- 96 projects carried out in collaboration with the Maisons
- 771 regional companies benefit from the activities and services of the Maisons
- More than 3,200 foreign prospects, buyers, prescribers (companies) present at the Maisons’ many events
- A database of nearly 43,500 qualified and mobilisable trade contacts
All the activities of the international Maisons de l’Occitanie / Pyrénées-Méditerranée Region, are coordinated by AD’OCC, department of the international “Maisons de la Région”. For further information on the Maisons de la Region and services on offer, please contact us.